Attracting young members and staying relevant: How associations can successfully overcome their major challenges

“Staying relevant”, “ensuring continuation” is what most association leaders will answer when asked about the major challenges facing associations today. Motivating young people to take an active part in non-profit life seems to become more and more difficut. Board positions tend to be filled with the usual suspects, who are still willing and able to shoulder the workload. But when even these veterans retire from association leadership, they leave big shoes to fill.